We The People (Web Series)
Problem / Ask
Build visibility to raise money through crowdfunding platform for We The People web series to showcase the life of immigrants in US
Campaign
Media led campaign in form of press Release followed by select interviews to garner visibility in the media, both in India and US
Outcome
The announcement was well received by the media with coverage in The Economic Times, Business Standard, Mid-Day, IANS, Yahoo, India West, WebIndia123 and others. They were able to reach their crowdfunding target within the said timeframe
I2I Funding (Peer-to-Peer Funding)
Problem / Ask
Create awareness about peer-to-peer funding concept and position I2I Funding as a leading player in the segment
Campaign
Media led campaign in form of press Release, authored articles and select interviews were adopted to build visibility
Outcome
The campaign was well received by the media with decent coverage in The Economic Times, DNA, Business Standard and others
Investors Clinic (real Estate Consultant)
Problem / Ask
Wanted to build visibility for Investors Clinic in Delhi-NCR and other markets to talk about their expansion plans
Campaign
Media led campaign in form of press Releases, authored articles and select interviews were adopted to build visibility
Outcome
Received coverage in Business India magazine, Rashtriya Sahara, Magicbricks among other stories resulting in increased enquiries
Placio (Student Housing Startup)
Problem / Ask
Placio is predominantly focused in Noida and wanted to take their student housing concept to to other markets
Campaign
Select big ticket interviews were organized with the founder to talk about company’s growth plans
Outcome
Full page story in Business India provided greater visibility to the brand pan-India and thereby generating good business enquiries
Evergen (Clean Air Technology)
Problem / Ask
Create awareness about one of its kind clean air technology launch at a leading Gurdwara in Delhi to counter rising pollution level
Campaign
Press briefing, press release and interviews were adopted to garner visibility for the launch
Outcome
Coverage received in print, online and select broadcast media